Category - Tools

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Leverage Accountability to Achieve Goals
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Choosing a Quality Domain Name

Leverage Accountability to Achieve Goals

“Only those who will risk going too far can possibly find out how far one can go.” — T. S. Eliot We all have goals. Either expressed in statements like “one day, I plan to …” or you actually have it written down as a goal, we all are working towards a dream. Our goals are only as good as the action we put to support them. It is human nature to loose focus, cut corners and skip steps. However, these actions prevent us from achieving our goals and are avoidable. The magic component to stay on the path to success is accountability! Accountability is easily accessible and comes in many forms! You can set up an accountability partner or a group of partners. The idea is to have someone keep you honest to your goals. Below are a few ideas and resources to find accountability partners: Paid Coach –[…]

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Choosing a Quality Domain Name

Much like your logo, your domain name creates a lasting perception of your organization. It is the one phrase that represents your brand as a user types it into the browser window. If it is a long name with several hyphens, then your organization may be perceived negatively. However, a short and memorable name can present an image of quality and trust for the organization. In my first business, I realized the benefit of having a domain name that was easy to remember (and spell). The domain was ghotibait.com. It is fun play-on-phonics, fictitious word that could be pronounced “fishbait”. It was too complicated and no one ever remembered the name. It was an SEO company, so it was still easily found in Google (two points for Beau). Selection of a good domain name can be a quick decision or turn into weeks of torment. Trust me, I’ve experienced both. As I[…]

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