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Seven Effective Advertising Tracking Methods

Nov 26 2015

Want to grow your business and are considering advertising to increase revenue? Great idea. The bad news is that the processes necessary are not always simple. Yet fear not! This post will break down the process into very manageable steps that you can utilize to evaluate the effectiveness of your advertising. Choosing effective advertising tracking and determining ROI can be a challenge in both online and offline stores. Advertising tracking ranges from technical methods to very simple methods. In many cases, several methods can be used together to create data sets that overlap and provide solid results that direct confident advertising buying decisions. In this post, we will review various advertising tracking options, identify software needs and advertising best practices. Before we dive into tracking advertising, we must evaluate your purpose so that we can define the goals. Businesses advertise for several reasons with most common reasons including: Branding (awareness)[…]

Sep 15 2015

Much like your logo, your domain name creates a lasting perception of your organization. It is the one phrase that represents your brand as a user types it into the browser window. If it is a long name with several hyphens, then your organization may be perceived negatively. However, a short and memorable name can present an image of quality and trust for the organization. In my first business, I realized the benefit of having a domain name that was easy to remember (and spell). The domain was ghotibait.com. It is fun play-on-phonics, fictitious word that could be pronounced “fishbait”. It was too complicated and no one ever remembered the name. It was an SEO company, so it was still easily found in Google (two points for Beau). Selection of a good domain name can be a quick decision or turn into weeks of torment. Trust me, I’ve experienced both. As I[…]

Beyond SEO – The Title and Description

Jul 21 2009

Ranking on the first page for a targeted search phrase is wonderful, but that alone does not constitute a reason to celebrate. You still need to make sure your site is competitive in the search results. Too many times I have heard webmasters brag about a page one ranking in google, but what would impress me is to hear about the amazing amount of traffic their site receives because their site is so relevant to the searcher’s needs. Lessons from the marketing and advertising industry tell you that your site listing has to be more appealing than the competition, otherwise searchers will not waste the time to click on the listing for your site and choose a competitor. If your site is not receiving the click, then your CTR (click through rate) will suffer and will probably start to lose rankings too. However, there is no need to fear. You can increase your CTR if you spend a[…]

Internet Adversiting vs Traditional Advertising

Oct 19 2008

While hanging with Jay of CocoDesign yesterday, we started discussing Internet advertising vs traditional advertising. We discussed that the obvious difference between Internet and traditional advertising is the ability to effectively track and target campaigns. After our conversation, I started to ponder how one could even attempt to track the effectiveness of traditional advertising like Internet advertising. The most common measurement practice for traditional advertising is to use custom landing pages, custom phone numbers, or coupons/adcodes. But this is still no measurement of viewers (or opportunities) to conversions, which the vital for tracking effectiveness. To create any kind of effectiveness measurement for traditional advertising, one would have to be able to track opportunities (similar to impressions), engagement (similar to a click or CTR), and conversion (any predefined and preferred action). Below are a few off-beat ideas on how to tracking traditional advertising like Internet advertising. Billboards Billboards are a great[…]

Category - Internet Marketing

Seven Effective Advertising Tracking Methods

Choosing a Quality Domain Name

Beyond SEO – The Title and Description

Internet Adversiting vs Traditional Advertising