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Much like your logo, your domain name creates a lasting perception of your organization. It is the one phrase that represents your brand as a user types it into the browser window. If it is a long name with several hyphens, then your organization may be perceived negatively. However, a short and memorable name can present an image of quality and trust for the organization. In my first business, I realized the benefit of having a domain name that was easy to remember (and spell). The domain was ghotibait.com. It is fun play-on-phonics, fictitious word that could be pronounced “fishbait”. It was too complicated and no one ever remembered the name. It was an SEO company, so it was still easily found in Google (two points for Beau). Selection of a good domain name can be a quick decision or turn into weeks of torment. Trust me, I’ve experienced both. As I[…]