Archive - November 26, 2015

Want to grow your business and are considering advertising to increase revenue? Great idea. The bad news is that the processes necessary are not always simple. Yet fear not! This post will break down the process into very manageable steps that you can utilize to evaluate the effectiveness of your advertising. Choosing effective advertising tracking and determining ROI can be a challenge in both online and offline stores. Advertising tracking ranges from technical methods to very simple methods. In many cases, several methods can be used together to create data sets that overlap and provide solid results that direct confident advertising buying decisions. In this post, we will review various advertising tracking options, identify software needs and advertising best practices. Before we dive into tracking advertising, we must evaluate your purpose so that we can define the goals. Businesses advertise for several reasons with most common reasons including: Branding (awareness)[…]