SEM | Marketing. Adventure. Coffee.

Seven Effective Advertising Tracking Methods

Nov 26 2015

Want to grow your business and are considering advertising to increase revenue? Great idea. The bad news is that the processes necessary are not always simple. Yet fear not! This post will break down the process into very manageable steps that you can utilize to evaluate the effectiveness of your advertising. Choosing effective advertising tracking and determining ROI can be a challenge in both online and offline stores. Advertising tracking ranges from technical methods to very simple methods. In many cases, several methods can be used together to create data sets that overlap and provide solid results that direct confident advertising buying decisions. In this post, we will review various advertising tracking options, identify software needs and advertising best practices. Before we dive into tracking advertising, we must evaluate your purpose so that we can define the goals. Businesses advertise for several reasons with most common reasons including: Branding (awareness)[…]

Beyond SEO – The Title and Description

Jul 21 2009

Ranking on the first page for a targeted search phrase is wonderful, but that alone does not constitute a reason to celebrate. You still need to make sure your site is competitive in the search results. Too many times I have heard webmasters brag about a page one ranking in google, but what would impress me is to hear about the amazing amount of traffic their site receives because their site is so relevant to the searcher’s needs. Lessons from the marketing and advertising industry tell you that your site listing has to be more appealing than the competition, otherwise searchers will not waste the time to click on the listing for your site and choose a competitor. If your site is not receiving the click, then your CTR (click through rate) will suffer and will probably start to lose rankings too. However, there is no need to fear. You can increase your CTR if you spend a[…]

Category - SEM