2008 | Marketing. Adventure. Coffee.

Internet Adversiting vs Traditional Advertising

Oct 19 2008

While hanging with Jay of CocoDesign yesterday, we started discussing Internet advertising vs traditional advertising. We discussed that the obvious difference between Internet and traditional advertising is the ability to effectively track and target campaigns. After our conversation, I started to ponder how one could even attempt to track the effectiveness of traditional advertising like Internet advertising. The most common measurement practice for traditional advertising is to use custom landing pages, custom phone numbers, or coupons/adcodes. But this is still no measurement of viewers (or opportunities) to conversions, which the vital for tracking effectiveness. To create any kind of effectiveness measurement for traditional advertising, one would have to be able to track opportunities (similar to impressions), engagement (similar to a click or CTR), and conversion (any predefined and preferred action). Below are a few off-beat ideas on how to tracking traditional advertising like Internet advertising. Billboards Billboards are a great[…]

Google Analytics – Automated Reporting

Oct 07 2008

Reporting has just recently become a large request with a number of sites that I market. Clients enjoy knowing how many visitors or the number of conversions their site receives. When the first requests started arriving in my email box, I figured I would address each email with custom researched data and provide the data in the body of my email. Since then, I have wised up and started using Google Analytics automated reporting feature to send reports to clients and myself on a consistent basis. This removes the element of human error and allows the client to be more involved in the data. How do you use the automated reporting feature in Google Analytics? Automated reporting is very simple to setup and you have the ability to automate any report in GA. To start an automated report just simply click on the “Email” button at the top of any[…]

What Have You Been Working On?

Sep 11 2008

A lot of people have been asking “Beau, what have you been working on lately?”. So, here is a list of my most recent projects. Simplemint.com – Chocolate Mint and More! This site is my introduction to affiliate marketing. I have always wanted to try affiliate marketing. The site has been launched for about 2 weeks and I can report that it has made $0 so far. What a great start! Careerchoices.wordpress.com – Career Choices is a blog to promote career options and advice along with relevant degrees at Columbia Southern University. It has always been a passion to motivate others to do more in life. This blog gives me the ability to fulfill personal and career interests with one blog.

Archive - 2008