Category: Internet Marketing
-
Seven Effective Advertising Tracking Methods
Want to grow your business and are considering advertising to increase revenue? Great idea. The bad news is that the processes necessary are not always simple. Yet fear not! This post will break down the process into very manageable steps that you can utilize to evaluate the effectiveness of your advertising. Choosing effective advertising tracking…
-
Choosing a Quality Domain Name
Much like your logo, your domain name creates a lasting perception of your organization. It is the one phrase that represents your brand as a user types it into the browser window. If it is a long name with several hyphens, then your organization may be perceived negatively. However, a short and memorable name can…
-
Beyond SEO – The Title and Description
Ranking on the first page for a targeted search phrase is wonderful, but that alone does not constitute a reason to celebrate. You still need to make sure your site is competitive in the search results. Too many times I have heard webmasters brag about a page one ranking in google, but what would impress me is to hear…
-
Internet Adversiting vs Traditional Advertising
While hanging with Jay of CocoDesign yesterday, we started discussing Internet advertising vs traditional advertising. We discussed that the obvious difference between Internet and traditional advertising is the ability to effectively track and target campaigns. After our conversation, I started to ponder how one could even attempt to track the effectiveness of traditional advertising like…