Much like your logo, your domain name creates a lasting perception of your organization. It is the one phrase that represents your brand as a user types it into the browser window. If it is a long name with several hyphens, then your organization may be perceived negatively. However, a short and memorable name can present an image of quality and trust\u00a0for the organization.<\/p>\n
In my first business, I realized the benefit of having a domain name that was easy to remember (and spell). The domain was ghotibait.com. It is fun play-on-phonics, fictitious word that could be pronounced \u201cfishbait\u201d. It was too complicated and no one ever remembered the name. It was an SEO company, so it was still easily found in Google (two points for Beau).<\/p>\n
Selection of a good domain name can be a quick decision or turn into weeks of torment. Trust me, I’ve experienced both.\u00a0As I have launched additional sites and businesses,\u00a0I’ve learned much more\u00a0about domain name selection. Learn from my mistakes and you can follow my simple\u00a0steps for securing a proper domain name.<\/p>\n
The Basics<\/b><\/p>\n
Below are a few simple tips for selecting the proper domain name. Many of these are common sense, but\u00a0can serve as a good reminder to keep things simple.<\/p>\n
Domain Research Tools<\/strong> Purchase the Domain Name<\/strong> Conclusion<\/strong> Most importantly, don’t over think it. Just make the best decision that you can using the resources you can find.<\/p>\n Happy Domain Name Hunting!<\/p>\n","protected":false},"excerpt":{"rendered":" Much like your logo, your domain name creates a lasting perception of your organization. It is the one phrase that represents your brand as a user types it into the browser window. If it is a long name with several hyphens, then your organization may be perceived negatively. However, a short and memorable name can present an image of quality and trust\u00a0for the organization. In my first business, I realized the benefit of having a domain name that was easy to remember (and spell). The domain was ghotibait.com. It is fun play-on-phonics, fictitious word that could be pronounced \u201cfishbait\u201d. It was too complicated and no one ever remembered the name. It was an SEO company, so it was still easily found in Google (two points for Beau). Selection of a good domain name can be a quick decision or turn into weeks of torment. Trust me, I’ve experienced both.\u00a0As I[…]<\/p>\n","protected":false},"author":1,"featured_media":381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[22,4,23],"tags":[25,24,18,26],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beauvignes.com\/wp-content\/uploads\/2015\/09\/how-to-choose-domain-name.jpg?fit=1081%2C598","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8MRey-66","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/posts\/378"}],"collection":[{"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/comments?post=378"}],"version-history":[{"count":7,"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/posts\/378\/revisions"}],"predecessor-version":[{"id":393,"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/posts\/378\/revisions\/393"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/media\/381"}],"wp:attachment":[{"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/media?parent=378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/categories?post=378"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/beauvignes.com\/wp-json\/wp\/v2\/tags?post=378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhen I research domain names, it takes about\u00a0a week of extremely intense searching\u00a0using\u00a0various domain name generators. Below are a few\u00a0that I have used successfully.<\/p>\n\n
\nThere are various options for acquiring domain names, but below are the two most common.<\/p>\n\n
\nWhile you do not want to settle for a domain like www.i-like-to-fish-in-florida-on-sunday.com or www.lajdsflksjdjfesl.com, you\u00a0typically cannot afford to spend 6 months searching for the perfect domain name. The process usually takes me a few days to about a week of good research. The good news is that a domain name can always be changed. A good example is Dropbox.com. When Dropbox started, it used the domain name, getdropbox.com. Then in 2009, Dropbox was able to secure the official domain name, Dropbox.com.<\/p>\n