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Ranking on the first page for a targeted search phrase is wonderful, but that alone does not\u00a0constitute\u00a0a reason to celebrate. You still need to make sure your site is\u00a0competitive\u00a0in the search results. Too many times I have heard webmasters brag about a page one ranking in google, but what would impress me is to hear about the amazing amount of traffic their site\u00a0receives\u00a0because their site is so relevant to the searcher’s needs. Lessons from the marketing and advertising industry tell you that your site listing has to be more appealing than the competition, otherwise searchers will not waste the time to click on the listing for your site and choose a\u00a0competitor. If your site is not receiving the click, then your CTR (click through rate) will suffer and will probably start to lose rankings too.\u00a0However, there is no need to fear. You can increase your CTR if you spend a little bit of time and tailor your site description and title to attract the searcher.<\/span><\/span><\/p>\n Take a second and think about the searcher\u2019s point of view. What would interest someone enough to click on your site? Is it your amazing product, your award winning service,\u00a0excellent\u00a0features or your cutting-edge information? No matter what your site offers, it is the attractive title and description that entices the searcher to click on your site. This is where selective SEO features (such as title tag and site description) come in handy to promote your site offers to searchers.<\/p>\n <\/p>\n The Basics of SEO <\/p>\n My Site Ranks in Google \u2013 Now What? <\/strong><\/p>\n \u00a0\u00a0<\/a><\/p>\n Above is an example listing for the keyword phrase \u201cOmega Wire Gate Carabiner\u201d in Google. As you can see from the graphic, the link (or title) provides an brief overview of the content for the page and maybe the site. The description provides more detail about what to expect if one were to click on the link. In the listing, the link is usually the page title in the code and the description is usually pulled from the description meta tag from the page code. When reviewing the page code, the words between the <title> and <\/title> is your page title and the words within the following tag is your description:\u00a0<meta name=”description” content=”Description Here”>.<\/p>\n <\/p>\n <\/p>\n
\nIf you are reading this post, you probably have already read a zillion articles about the fundamentals of SEO\/ Search Engine Optimization. Basic SEO components are completely vital to success but primarily focus on the site ranking and not the CTR. Friendly URLs, Keyword density, sitemaps, bolded keywords and incoming links are great elements to ensure your site ranks for the targeted keywords \u2013 yet you must enhance your strategy just a bit more to make sure you are competitive in the page of search results. The title tag and site description play a\u00a0significant\u00a0role in SEO (especially\u00a0the title tag), however you cannot forget to think about what happens after you start to get high rankings for targeted keyword phrases. <\/span><\/strong><\/p>\n