Category - SEO

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Beyond SEO – The Title and Description

Beyond SEO – The Title and Description

Ranking on the first page for a targeted search phrase is wonderful, but that alone does not constitute a reason to celebrate. You still need to make sure your site is competitive in the search results. Too many times I have heard webmasters brag about a page one ranking in google, but what would impress me is to hear about the amazing amount of traffic their site receives because their site is so relevant to the searcher’s needs. Lessons from the marketing and advertising industry tell you that your site listing has to be more appealing than the competition, otherwise searchers will not waste the time to click on the listing for your site and choose a competitor. If your site is not receiving the click, then your CTR (click through rate) will suffer and will probably start to lose rankings too. However, there is no need to fear. You can increase your CTR if you spend a[…]

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